One feed built for every betting moment
BLUE Feed brings sports, esports, virtuals, and racing together in one feed – including odds, markets, margins, and risk management.
65+Sports, Including Esports, in a Single Integration
24/7Trading Support and Alerts
20 Yearsof Trading Experience
40 000+Live and Pre-Match Events per Month
Content for your entire sportsbook.
BLUE Feed brings together pre-match, live betting, sports, esports, virtuals, racing, and other sportsbook features in one solution.
Pre-match & Live
Odds and markets for events before kick-off and during live play.
Sports & Esports
Content covering major sports competitions as well as esports titles.
Virtuals & Keno
Virtual games and Keno available beyond the live sports schedule.
Racing
Horse and greyhound racing, including odds and results.
Live Streaming
Streams directly within the betting interface, without leaving the platform.
Match Tracker & Bet Builder
Real-time match tracking and the ability to combine multiple selections from a single event.
Settlement
Fast bet settlement and result updates once an event ends.
Payout via BLUE Paymentsarrow_forwardThe right odds are only the beginning.
Our trading team manages odds, margins, limits, and risk across both pre-match and live betting. The offer is continuously monitored and adjusted based on market movements and individual events.
24/7 trading support with alerts configured to your own rules.
Risk Management & Limits
Limits, exposure, and risk are continuously monitored at player, market, and event level.
Odds & Offer Management
Manage odds, markets, and margins by sport, league, or specific market, including custom odds levels.
Segments from BLUE CRMarrow_forwardLive Market Control
Relevant markets can be paused instantly during goals, cards, or match interruptions and reopened when appropriate.
Reporting & Margins
Track revenue, margin, and performance by sport, league, market, or player segment.
Custom odds
Custom odds and markets beyond the feed — for local leagues, campaigns, and VIP players.
Odds levels
Odds levels with their own margin — configured by sport, country, and league.
Automatic market suspension
A goal, a red card, a match interruption — markets are suspended before a bet can get through.
Reporting & Margins
An overview of revenue by sport, league, and player segment. You can see where the margin is really made.
From feed-only to full-service trading.
We handle the trading for you
Our team manages trading, risk management, and settlement, including 24/7 monitoring.
Trading together with your team
Your traders work with BLUE Feed and our tools, while we provide support, monitoring, and 24/7 coverage.
The feed is ours. The trading stays with you
We provide the odds and data, while your team stays in control of trading. We also support setup and onboarding.
Each market has its own margin.
BLUE Feed allows you to set margins by sport, league, country, market, or odds level. This way, the setup can be tailored to specific parts of your sportsbook offering.
We set the levels separately for each sport, country and league, so a domestic league can have a different profile than an overseas one.
BLUE Feed ready for your sportsbook.
Content & Markets
We select the sports, leagues, markets, and other content that fit your offering and target markets.
Integration
We connect BLUE Feed to your environment and prepare everything for testing.
Trading Setup
We configure margins, limits, odds levels, and risk management around your needs.
Launch & Support
After deployment, we provide monitoring, trading support, and ongoing setup adjustments.
BLUE Feed runs in real-world operations.
BLUE Feed is not built just for demos. It supports real sportsbook operations every day, so its development is shaped by what actually works in practice.
Our solutions are used across Europe and Africa, with content, localization, and setup tailored to each market.
In-house trading
BLUE Feed combines content from licensed data providers with our own trading and odds. The result is one integrated sportsbook offering within BLUE Platform.
Regulated markets
We tailor the offering to the requirements of each market and local regulations.
Betting integrity
Monitoring of suspicious patterns and the ability to suspend markets when there are concerns about an event.
Responsible gaming
Limits, self-exclusion, and tools designed to protect at-risk players.
What people ask first
Do we have to change our platform to deploy the feed?add
No. BLUE FEED is a single API that connects to your existing sportsbook. If you want the entire stack, BLUE Platform covers betting, casino, feed, and payments.
Who sets the odds and margins?add
Whatever we agree on. Either our trading team manages the odds levels and limits, or you run them yourself and we provide support and monitoring. The hybrid model is the most common.
How quickly are bets settled?add
Settlement runs automatically as soon as the result is confirmed by the data source. The player sees the settlement and the credited winnings without waiting for manual confirmation.
What is the latency and market availability?add
We deliver data over a push channel in real time and monitor market availability around the clock. Specific SLAs, including response times, are fixed in the contract according to the scope of your operation.
Can we move over from another supplier?add
Yes. Parallel operation is common until coverage and settlement are verified. We handle the mapping of competitions, teams, and markets to your IDs.
Can we add our own markets?add
Yes. Custom odds cover local leagues, campaign specials, and markets prepared for a specific player segment.
The Feed Doesn't Work Alone
Segments Drive Limits
VIP groups and blacklists defined in CRM flow straight into feed odds and limits. No exports, no manual syncing.
See BLUE CRMarrow_forward
From Settlement to Payout
Settling a bet slip triggers the payout instantly. Players don't wait for a transfer, and you don't have to match up two systems.
See BLUE Paymentsarrow_forward
The Same Offering at the Branch
Terminals draw from the same feed as web and mobile. The odds at the branch never differ from the odds online.
See BLUE Terminalarrow_forwardBLUE Feed tailored to your sportsbook.
Tell us what content you need and how your offering is set up. We'll get back to you within 24 hours.