Campaigns that respond to the player
BLUE CRM connects segmentation, bonuses, competitions, and communication into automated player journeys.
From player selection to the next campaign step.
Choose your target audience, set the action, and define what happens next based on player response. BLUE CRM then guides each player through the appropriate branch of the player journey.
Player Selection
Segments, CRM plans, filters
Choose a segment, apply filters, or build on an existing CRM plan.
Main Action
Competition, reward or communication
Set up communication, a bonus, or a competition, along with the rules that define how the campaign works.
Next Step
A response to the result of the previous step
Based on the player’s response, the journey automatically continues in the most relevant direction.
Segmentation without exports.
Work with existing segments directly in BLUE CRM and refine them with conditions based on player activity. The target audience size updates continuously, so you can build campaigns without manually working with databases.
- 1Existing segmentsUse segments you already have in place.
- 02Flexible filtersCombine conditions based on who you want to target with the campaign.
- 3Live audience overviewSee the estimated size of your target audience while setting up the campaign.
The bonus engine isn't a separate system
BLUE CRM connects segmentation, the bonus engine, tournaments, and communication within one player journey. From trigger to reward, everything is managed within the same CRM plan.
Turnover Bonus
Set rewards based on player turnover across sportsbook, casino, or both.
Cashback / Lossback
Create compensation rewards based on player results over a selected period.
Deposit Bonus
Trigger rewards based on deposit amount, frequency, or other deposit conditions.
Create leaderboards based on selected criteria and reward players according to their ranking.
Reward tagging
Even if a competition has ten repetitions, the freebet is credited once. The system remembers which repetition the reward came from — otherwise you can't branch on it any further and the report would stop making sense.
Communication directly in the CRM journey.
Push notifications, SMS, and modals can be added to specific campaign steps. Content is prepared in your existing tools, while BLUE CRM controls when and at which stage of the journey each message is used.
Email needs a provider added, and today you don't have one. Count on it as an open item, not as a finished integration.
A report per client, not per campaign
A campaign average doesn't tell you who the bonus was paid to. The report is broken down by client, during the plan and after it ends, with CSV export.
| CLIENT | FULL BET | FULL GGR | DEPOSIT | REWARDS | USED REWARD |
|---|---|---|---|---|---|
| Player #4821 Assigned reward · 4 steps | 1 240 € | 180 € | 900 € | 25 € | 25 € |
| Player #1093 Used reward · VIP · 7 steps | 8 600 € | 1 120 € | 4 500 € | 120 € | 120 € |
| Player #7702 Unassigned reward · new | 210 € | −40 € | 150 € | 10 € | 0 € |
| Player #5510 Used reward · casino | 0 € | 0 € | 600 € | 0 € | 0 € |
| CLIENT | FULL BET | FULL GGR | DEPOSIT | REWARDS | USED REWARD |
|---|---|---|---|---|---|
| Player #4821 Assigned reward · 4 steps | 3 180 € | 640 € | 900 € | 40 € | 18 € |
| Player #1093 Used reward · VIP · 7 steps | 150 € | 60 € | 4 500 € | 0 € | 0 € |
| Player #7702 Unassigned reward · new | 0 € | 0 € | 150 € | 0 € | 0 € |
| Player #5510 Used reward · casino | 2 450 € | 410 € | 600 € | 35 € | 35 € |
More ways to use BLUE CRM
The first phase is the foundation. These items are accounted for in the design so the data model won't have to be rewritten.
Casino Campaigns & Journeys
Bonuses, tournaments, and player journeys tailored to casino players.
Multi-Level Competitions
Competitions with multiple levels, rules, and rewards.
Combined Conditions
Connect multiple player activities within a single CRM scenario.
Campaign A/B Testing
Compare campaign variants and see which one delivers better results.
Connected to the other modules
A CRM plan is most useful when it pulls the database, the offer and the reward from modules that are already running.
A segment as a campaign audience
RFM segments and risk groups from BLUE AI are directly available in the builder. A player flagged by Blue guard is excluded from monetization plans.
View BLUE AIarrow_forward
A competition built on an offer that's actually open
Filters for sport, league and match work with the live feed. A competition can't be tied to a market that doesn't exist at the time.
View BLUE Feedarrow_forward
Game groups for casino filters
Game groups and providers from the aggregator feed directly into filters and competition conditions. No manual list of identifiers.
View BLUE Aggregatorarrow_forwardWhat people usually ask first
Do we need to change our existing platform to use BLUE CRM?add
No. BLUE CRM can integrate with your existing systems, segmentation, bonus engine, and communication tools. The exact scope of the integration depends on your current setup.
Can we keep using our existing segments and bonuses?add
Yes. BLUE CRM can work with your existing segments and bonus logic, bringing them together within one CRM plan and player journey.
What can we see in campaign reporting?add
SMS, modals and notifications are created where they are created today, and are picked in the plan by their system name. Email needs a provider — selecting and integrating one is a separate scope item.
You can track results at both campaign and individual player level, including rewards, deposits, bets, and GGR.add
If you have no bonus engine or segmentation of your own and you need campaigns running within a few weeks. A licensed platform is the faster route then. We'll tell you that on the first call, not after an analysis.
Let's start with scope, not with a decision
Write to us about which parts of a CRM plan you already do in some form today. On the first call we'll go through the scope of version 0, the open items and a rough estimate. We'll get back to you within 24 hours.