One iGaming platform for casino, sportsbook and retail
Games, odds, payments, bonuses, a loyalty program and retail terminals — one system, one team.
10modules in one platform
1player account across every channel
240+payment methods
2021building BLUE since
One player account across online and retail.
Register in-store, play on mobile
Players can register in-store or online and continue using the same account, wallet, history and limits across web, mobile app and terminal.
Changes directly in the admin
Bonuses, campaigns, limits and lobby content are managed in the back office. Day-to-day operational changes can all be handled from one place.
Migration based on priorities
Data, integrations and individual channels are migrated in the agreed order. The final cutover is planned to keep the necessary downtime as short as possible.
One player account connects the entire platform.
Each part of BLUE Platform can be deployed based on your business needs. PAM, payments, sportsbook, casino, CRM and other modules all work with the same player account and data.
One account for web, mobile and retail.
BLUE PAM keeps the player account, wallet, limits and history in one place. The same profile is used online and in retail, with optional identity verification and facial login when needed.
- One account and one wallet across online and retail.
- Identity verification is optional — you decide what to request from the player and when.
- BLUE Face lets players use facial recognition to log in instead of a username and password.
- Responsible gaming limits and settings remain part of the same player profile.
Manage sportsbook and casino from one platform.
BLUE Feed covers the sports offering, odds levels and margin management. BLUE Aggregator gives you control over casino content and providers based on your content strategy.
- Odds levels and margins are managed by our in-house odds team.
- Enable providers and games in the lobby based on market, campaign or content strategy.
- Set alerts for odds changes and events according to your own rules.
240+ payment methods in one solution.
BLUE Payments connects cards, bank transfers and local payment methods in one payment solution. Deposits and withdrawals are visible directly on the player account, together with reporting and risk controls.
- Cards, bank transfers and local payment methods in one payment solution.
- See deposits and withdrawals directly on the player account.
- 3D Secure, AML and risk management are built into the payment module.
Reach the player at the right moment
Build segments directly from BLUE Platform data — based on deposits, games, sports, activity or channel. A specific event can then trigger the campaign without exporting data to another tool.
- Segment players by deposits, favorite sport, games, activity or channel.
- Segments update directly from platform data — with no export and re-import required.
- A campaign can be triggered by a first deposit, a win, inactivity or any other defined event.
- Manage e-mail, SMS, push and in-app communication from one place and track results at both player and campaign level.
One bonus system for sportsbook and casino.
BLUE Bonuses lets you manage bonuses for both betting and casino from one place. BLUE Loyalty adds a shared player status, points and rewards across online and retail.
- One bonus rule for sportsbook and casino — no duplicate setup.
- Set up free bets, free spins, cashback and deposit bonuses without developer involvement.
- Status, points, missions and tournaments follow the player from online to retail.
- See assigned bonuses and how they are used directly in the player profile.
Ten modules, one unified backoffice
COREPlayer account, wallet, limits, verification and history — for casino, betting, branches and mobile app at once. Every other module connects to it.
Identity verification and face loginadd
Facial recognition for terminals, web and mobile — from identity verification to face login instead of a password. Turn on only what you need.
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Terminals and hardware for branchesadd
Terminal models, device configuration and servicing. The branch runs on the same player account as web and mobile.
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Sports offering and oddsadd
One feed for the entire sports offering — data, pricing, alerts and trading, the same one we use ourselves.
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Casino and content providersadd
Premium casino on a single integration — a provider catalog, RTP under control, and content that fits each player.
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Deposits, withdrawals and 240+ methodsadd
One integration instead of a contract with every provider separately. Real-time reporting, 3D Secure, AML and risk management.
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Segmentation and campaignsadd
Segments built from real player behavior, and campaigns that trigger on events. Email, SMS, push and in-app from one place.
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Bonus mechanicsadd
A bonus engine for betting and casino in one system. Set it up once, and the mechanic runs itself.
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Loyalty program and statusadd
Card and app, status, missions and tournaments. One player identity instead of four separate accounts.
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Prediction and risk scoringadd
Works on data from across the platform and gives every score a reason you can defend to compliance.
View module arrow_forwardBLUE AI shows what drives the risk score.
PAM, CRM and payment data feed into a single model. The result is not just a score, but also a clear breakdown of the factors behind it.
View BLUE AIarrow_forwardRisk score with an explanation
See which factors increased or decreased the score and how much they influenced it.
Control before deployment
Models have defined rules, limits and control mechanisms before they are deployed to production.
One data foundation
BLUE AI works with data from PAM, CRM, payments and player behaviour at the same time.
A controlled transition to your new platform.
We prepare the migration around your existing infrastructure, data and operations. Every step is planned in advance to make the transition as smooth as possible and keep the necessary downtime to a minimum.
Scope and data
We map your systems, integrations, player data and existing processes. Together, we define what needs to be migrated, what should be integrated and what can remain unchanged.
We prepare the platform core
We deploy PAM, the wallet and the first channel. Data and integrations are prepared before the final move to production.
We plan the cutover
The migration and final switch are prepared together with your team. The goal is to minimize downtime and get the platform fully operational again as quickly as possible.
Operation and growth
After launch, we monitor the platform, provide ongoing support and gradually add new modules and features based on your priorities.
Can BLUE be deployed in stages?add
Yes. PAM is the core, and the other modules connect one at a time. Most operators start with the core and one channel, then expand by priority.
Do we have to migrate all players at once?add
No. We plan the migration by segment and channel. We'll go over the scope and order at the first meeting, based on your data.
Can we keep our existing provider?add
In most areas, yes — payments, content providers and the biometric engine can all be connected. What's worth keeping depends on your contracts and scope.
Does the platform work for retail and online at the same time?add
Yes, that's the point of a single core. A player who registers on a terminal continues on mobile with the same wallet, bonuses and status.
Who runs and monitors the system?add
The same team that builds the platform. We don't ship a component and disappear — operation, monitoring and ongoing development are part of the deal.
Let's talk about how the core would run for you
A free consultation, with a reply within 24 hours.